Active users of Klarna, Afterpay, Affirm worldwide 2022-2024
As of June 2024, Klarna reported to still have 150 million users - a figure it reported since 2022. This is according to a compilation from Statista using the company filing of some of the world's main brands in buy now, pay later. BNPL is a relatively untracked market, as many countries do not have regulation in place for this new type of payment. Consequently, accurate figures are difficult to come by. Afterpay, for example, was taken over by Block (formerly Square) and does not share its user count anymore. Klarna is not publicly listed, although rumors appeared in 2024 it might do so in the future. Affirm is publicly listed, however, and shared a growing interest of BNPL in the United States.
